Lots of people buy magazines to read on airplanes. I know I do. How many of those just get tossed once the plane ride is over? Tens of thousands, no doubt.
How about a service where, for the price of one magazine, you could share magazines between airports and flights?
Here’s how it would work: A kiosk at your airport has a bunch of magazines, just like at a newsstand. (Granted, it might not have the vast selection of the newsstand, but all popular titles would be represented.) You show your AirMag card and you “check out” a certain number of magazines like it was a lending library. Then you take them and read them on the plane. After departing the plane, you simply drop them into a receptacle located in the airport, probably in multiple places but definitely in baggage. The magazines get put back into the kiosk where others can then check them out. All for about $5/month, the price of about one magazine.
The airport newsstands would holler bloody murder, but this would be an awesome service, don’t you think?