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Review: Where the Suckers Moon

A recommendation from Michael Bierut in Design Observer led me to Where The Suckers Moon: The Life and Death of an Advertising Campaign. For anyone who is interested in advertising and especially if you are in any sort of creative consulting field like design, I recommend it. Like many of the best journalism books, it reads like a novel, with rich detail and great characters.

Several times as I read it, I winced in recognition of the situation the ad guys find themselves in, namely the battles/trials between organizations: one that is set up to be maverick and creative, the other a conservative industry.

The book gets bonus points for a chapter featuring one of my design heroes Tibor Kalman (albeit one that has him in a pretty unflattering (yet truthful) light).

If you get this book, don't read the back cover. It gives away a crucial plot point! (Grrr).

Spoiler alert! My only complaint is that, as the relationship devolves between the companies, it isn't quite as detailed as the start of the relationship. I would have liked more reportage on how things broke apart. But that's a quibble.

Originally posted at Sunday, July 23, 2006 | Comments (1)

 
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Portland Bound!

I'm headed to Portland early Thursday morning for Webvisions 2006. If you are there, come to our panel: Let Go, Jump In: Community Marketing Strategies for Empowered Customers or just find me and say hi. I'm easy to spot these days: Elvis Costello glasses, orange bag, blue spot in my hair. I'm staying at the Jupiter Hotel, so likely I'll be found at its late night bar, the Doug Fir. I'm also bringing a bunch of peyote so we'll be sure to have some webvisions. ...

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