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Tuesday, July 15, 2003
Communication v. DesignI'm apparently having the same trouble I had during Photography: emphasizing Design over Communication. In my first assignment (pdf 96k), I spent a lot of time (some 6 hours) playing with the composition of each variation. But what I missed was the communication of the message. Which is pretty stupid considering the first line of the text is, "A great square has no corners." You'd think in six hours of staring at and typing the same message, some of it would have sunk in. Hopefully, my refinement (pdf 30k) is better. We did talk a lot about form today in class, about how the overall shape and form of the page prepares the reader for the content therein. Symmetry, as it turns out, is boring. Old skool. Asymmetry is more interesting, more dynamic. Asymmetrical text might be more difficult to comprehend, but it is ok to make the reader work a little bit as long as it isn't too much. You have to know you audience and your content to know which end of the type spectrum you should be working in (pure information (absolute clarity) or expressive work (ambiguity)). Don't ever just stick something on a page. Everything, every letter, needs to be placed. Do everything knowingly. Things in proximity are seen as related, as a chunk. Every element should be allied to something else on the page. We talked a little about the design process, how it starts with many explorations. The process is linear, but it is seldom executed in a linear fashion. A tip is to start sketching as early as possible. You can better discuss ideas that are sketched out. In software bootcamp, our Flash training is coming along swimmingly. We learned tweening animation today, which is a lot of fun to play around with. It's a good introduction before I take the Actionscript class in the fall.
posted at 05:02 PM in
design 101, software, techniques, typography
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