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Monday, July 14, 2003
Expressive TypographyWeek three of Communication Design Fundamentals is being taught by Dan Boyarski, who is also happens to be the new head of the School of Design. The topic is expressive typography: using the characteristics of type to convey emotion, not strictly information (as we studied in week one. We began by talking about information, however, and we were presented with the following formula: data+structure/form=information Data floats around randomly, "like dust." Only when form and structure are added, does it become useful. Information is presented in three ways: 2-D (paper, screen), 3-D (spaces), and 4-D (sequences). Paper has shaped how we organize information, but this is now being challenged by the digital environment. The history of design is really the history of materials. As materials changed, so did design. When setting a text in type, one method of getting a feeling for it is to speak it aloud. Reflecting the inflections and pauses is one thing that type can do. It's also important when choosing a typeface to think about how the text is going to be read. If it is a book, say, you need to keep the readability of the type in mind. Less contrast with in a type style is easier to read (Garamond is easier to read than Bodini, for example). Our first assignment is to set an assigned quote in 10pt. Frutiger (one weight only) in a 7" square, horizontal type only. In at least 10 variations. Strangely enough, my quote is from the Tao Te Ching, a book I have sitting on my desk beside all my design books. The passage I have to set begins, "A great square has no corners." But just before that is a passage I am thinking about now, here in school: The Way's brightness looks like darkness;
Advancing on the Way feels like retreating;
the plain Way seems like hard going.
posted at 08:37 PM in
design 101, faculty, projects, techniques, typography
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