One funny thing about blog entries is that they are designed to be timely one-offs, and yet every time I’ve posted something with a relative time reference (“Yesterday, I…” or “Last week there was a discussion about…”), I’ve regretted it. Most of the people who visit my blog (and probably yours too if you have one) don’t follow religiously every day and likely stumble onto your site via a Google search.

Search destroys time. Sure, “date posted” could be part of the search algorithm, but that could be good or bad depending on the situation. People searching for “mood boards” (my #1 hit for some reason) don’t care about what happened three days before I posted that entry.

The temporary, the timely, ends up being permanent. Be careful what you say and how you say it.